Retail Response to Down Economy: The Survivors & the Deer
I have a unique perspective on the retail hardware domain and have observed some notable trends in response to this down econmy. Specifically, I have witnessed 2 kinds of hardware retailers: the “Survivors” and the “Deer”.
I purport this: First and foremost, in this economy the “Survivors” (and not the “Deer”) will thrive. Why? Because they will find what works. In my humble opinion, in this economy people (American consumers) are willing to pay for “Peace of Mind” even when money is short. Why? Because they want to safeguard what they still have… what they can’t afford to lose.
LifeLock and ID Theft Protection
A review of LifeLock identity theft insurance
If you have been paying attention, you know that identity theft is a real problem. According to Identity Theft Labs, the number of Americans who have had their private and personal information compromised is staggering: over 217,000,000 in three years, resulting in 10 million victims every year. Because identity theft is lucrative and easy to get away with, ID theft rings are growing and fast in crime circles from meth addicts to mafia… and there has been an overwhelming corporate response to meet increased demand for identity theft protection. Enter LifeLock.
Catch (Up) 22
The Venerable Paper Shredder: You can only shred the mail you get!
It never ceases to amaze me to learn that most of the people I talk to either own a paper shredder, burn, or cut up the personal information they receive at their homes. These people are wary to prevent this information from getting into the hands of identity thieves. When I ask them where they get this personal information, most of them think for a second or two and reply, “I guess most of it comes out of my mailbox”…
A Theft Proof Mailbox?
MailBoss “Postbox Maximus” virtually theft proof
Sometimes people ask us if the MailBoss is 100% theft proof. While no mailbox is 100% theft proof, the Mail Boss, hailed “Postbox Maximus” by Popular Mechanics, is a cut above the rest. When we set about to design a security locking mailbox, we purchased numerous competitors’ locking mailboxes and subjected them to potential real world scenarios of vandalism and attempted theft entries…